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Melissa Says: "Our Mission: Inspire creativity and imagination in children throughout the world with thoughtfully designed toys that spark free play. We make toys that offer countless ways for free play. Because the best toys are 90% kid and 10% toy. Our Toys encourage free play, creativity and imagination, kid empowerment, learning and discovery. We create our classic toys to provide plenty of opportunities for hands-on interaction and open-ended creative play. Children often learn and develop important skills most effectively when they are engaged in their natural desire to play. So, we’ve carefully designed and crafted our toys to help develop key skills, like counting, sorting, hand-eye coordination, motor skills and more, all while encouraging the growth of imagination and social skills."